“Experience is considered to be one of life’s greatest teachers” Global Communication Education Conclave (GCEC) is a unique 75-days extravagant online event, initiated by Global Media Education Council (GMEC) . This worldwide gathering of media educators and practitioners, media institutes and departments of universities is designed to generate new knowledge, foster better understanding, forging and... Read More

Research has shown that the attention span of a GOLDFISH is one second more than that of today’s humans which is at 8 seconds. If we look at the story of the story itself, we will realize that this process of diminishing attention spans started sometime in the 15th century. When Johannes Gutenberg began the... Read More

October 25, 2021: The second episode of Global Communication Education Conclave (GCEC) 2021-22 was on the theme ‘A peep into Broadcasting and Public Relations: From Policy to Practice. The Chief Guest of the session was Mr Vivek Varshney, Retired IAS, former Special Secretary in Basic Education and Program Implementation, U P who presented his talk... Read More

First, let me begin by highlighting that broadcasting in its broader view means the transmission of information and viewpoint from one side to the other through any and every possible means or tool of broadcasting. Similarly, public relations in the context of state and government my relationship with the public in the relevant territorial jurisdiction... Read More

The idea of and concepts behind public relations are not new. The field of public relations dates back hundreds of years and has evolved from those early days to what it is today. Industry forefathers such As Edward Bernays, Ivy Ledbetter Lee and Arthur W. Page could never have imagined the critical role public relations... Read More

Media and media education face humongous challenge with rapidly changing communication technologies, socio-political dynamics complicated by the pandemic situation. In contemporary eco system television and in particular TV News is rapidly losing credibility and financial viability. Two major issues among many other are its excessive dependence on political and corporate largesse and a mobile revolution... Read More

Media research all over the world has reached a stage of definitive acceptance. Even though the pace of acceptance is slow and the quality of research is to similarly improve by leaps and bounds, there is a realization for greater quality research in South Asia than ever before. Media research within academic portals has gained... Read More

The Covid-19 pandemic has created an unexpected crisis that has caused a shift in the way teaching and learning is conducted. This has brought out a drastic change in the educational system not only in Malaysia but rather the entire world as they have moved to virtual classes suspending physical classrooms. In the beginning of... Read More