Media and media education face humongous challenge with rapidly changing communication technologies, socio-political dynamics complicated by the pandemic situation.
In contemporary eco system television and in particular TV News is rapidly losing credibility and financial viability. Two major issues among many other are its excessive dependence on political and corporate largesse and a mobile revolution which is making huge inroads into its revenues. This is leading to the news channel hyperbole, seriously eroding their credibility.
Politics and media are inseparable. The tremendous expansion and growth of TV News channels and their power happened during the pre Modi era, of weak and coalition governments. The crusading warlords unearthing scam after scam brought down the Congress government. Of course, the decades also saw growing per capita income and media consumption providing financial muscle to the channels
The current trend of political power and control is ever increasing. In such a situation a major question arises about the survival of the broadcasters. When people in government keep a watchful eye on media the survival of media as a crusader for people becomes difficult. Further with the advent and increased reach of mobiles in India has led to content reaching audience faster as compared to traditional media. It has given the audience the power to consume content with the ease of a click and luxury of choosing the time at which they would like to access it hence empowering the audience with both flexibility and diversity.
Media academicians and experts can advise the government and talk about the need for an independent autonomous press. Media in India is self-regulated but there is no authority over it which can question them when they are not behaving responsibly.
These issues are not peculiar to India, it is a global phenomenon in fact everywhere in the world, and including European countries one can find Television media facing the same challenges