The Council shall work as a bridge among the three stake-holders: media educators (institutes), learners (trainees) and the industry (recruiters). The Council shall identify and suggest niche areas of learning within media and communication, draft suggested content for the same, and also prepare a list of experts (academic and professional) who can mentor those areas for institutes to contact and engage directly. The Council also will prepare content on best practices in media education and place on its portal for members to take advantage of on their campuses. The Council shall organize seminars, Media Olympiad, conferences, faculty development programs, train-the-trainers programs, et al, to assist the media and communication learning process better.