Dr. Amrita Chakraborty

Assistant Professor, Media and Communication, School of Liberal Studies, Pandit Deendayal Energy University Gandhinagar, Gujarat

Words weave wonders! Of course, nothing could be truer. Now consider the next statement. A picture is worth a thousand words! This is as emphatic a truth as the previous one. Well, if you seek my opinion, I believe in both. Contradictory? Not really! In fact, words and photographs complement each other. Add a dash of empathy to the twin entities. We now have the most potent combination of the lot. That is exactly what I do. I click photographs, add words to it, sprinkle a little bit of empathy and express myself. Twitter, Instagram, Facebook, LinkedIn – you name it and I make it a point to announce my presence on each of the mentioned platforms. A social media geek and a compulsive communicator, life for me is a combination of offline and online human and animal connections. A believer in humanity and a feminist by choice, structured political biases and strategic ideological slavery disgust me. I believe that crudity and loudness stem from severe insecurity and a stark shortage of intellectual content.

I know my limitations and I am also aware of my strengths. I strongly indulge in developing my strengths while working within the confines of my weaknesses. I live in two different compartments – professional and personal. I painstakingly ensure that one never overlaps with the other thereby creating imbalance.

I have seen life in different colours and hence nothing surprises me. However, I still believe in the supremacy of humanity. To me, travelling is cathartic and chatting (often pointlessly) to my heart’s content liberates my soul. Now that I have talked enough about my personal traits, it is time to move over to the professional side of the story.

An enterprising and focused individual, I have a total work experience of more than 13 years, which encompasses nearly five years in academics, over half a decade in secondary market research and three years in marketing, counselling and operations management. I have a proven track record in handling research projects across industries and regions. I have also trained my guns in leading teams, managing projects and training and mentoring team members. I also briefly worked as an educational journalist. Coupled with effective communication skills, I have also mastered the art of interpersonal relationships. I deeply focus on client satisfaction and strive for positive feedback.

My decision to shift to academics has been a rewarding one as teaching and research suit me more than anything else. I did my Ph.D. in Digital Government Public Relations from the same organization where I am currently working. I have a couple of postgraduate degrees – Master of Arts (MA) in Journalism and Mass Communication from Tripura (Central) University and Postgraduate Diploma in Business Administration (PGDBA) in Marketing from Symbiosis International (Deemed University). I like to successfully blend academics with the art of communication thus ensuring the overall development of learners.

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